Multi-level marketing (MLM) software aids direct sales companies and distributors throughout the sales and marketing process––it provides features that assist with lead generation, marketing, customer management, inventory, and distribution.
Multi-level marketing software is intended for MLM, or network marketing, specific businesses. MLM companies use these systems to deploy a marketing strategy where profit is derived from two sources––direct sales generated by individual salespeople, and commission granted to salespeople based on sales by other individuals they have recruited.
Multi-level marketing platforms often function as an e-commerce tool, providing businesses with payment and sales tax management.
To qualify for inclusion in the Multi-level Marketing (MLM) category, a product must:
- Provide features that support MLM strategies
- Include commission tracking tools
- Support referral processes